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Yicong: I'm not sure I fully follow. Yes, they do these, and so have additional layers to validate that stuff works and/or measure the impact. Do you mean that it could be helpful to mention that e.g. Meta is already measuring this business impact where they can?

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Indeed, in the sense that Meta and AWS are both linking to business metrics (outcome) but what they do is different because they generate profit differently; this pair of examples show no one size fits all, in contrast to McKinsey's framework. Oh...I forgot to mention, they were from your blog, something about engineering culture maybe.

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