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In the spring of 2014, Uber’s Chief Product Officer, Jeff Holden, sent an email to the tech team. The changes outlined in this email would change how engineering operated and shape the culture for years to come. The email kicked off with this:

“After a huge amount of data collecting, thinking and debating among many folks across the company, we are ready to launch Programs & Platforms! (Attached to this email) you’ll find out whether you’re on a Program or Platform team, and where your seat will be with your new team.”